Our Story
A Taste That Follows You Home
Akshansh Gupta grew up in Ujjain eating sev four times a day — on poha at breakfast, in sabzi at lunch, with chai in the evening. When he moved to Bangalore for work, the sev he found there tasted nothing like home.
So he brought it himself. The Malwa Story is the original sev of Madhya Pradesh. The same recipe, the same kitchen, the same taste, delivered to every sevpaglu in the world.
100% Pure Besan
We completely reject maida, palm oil, and cotton seed oil. Our sev is made with authentic gram flour for the purest taste.
Small Batch Production
Quality over quantity. We craft our namkeen in small batches to ensure crispiness and perfectly balanced spice levels.
Authentic Ujjain Recipe
The precise amount of laung (cloves), heeng (asafoetida), and black pepper right from Madhya Pradesh to your home.
From Ujjain to the World
The story of The Malwa Story is not just about a brand, but rather an emotion shared by millions of students, professionals, and families who left Madhya Pradesh. We realized that local sweet shops across India produce generic 'bhujiya' masked as Ratlami or Ujjaini Sev. Our mission is pure: to bridge the geographic gap between the authentic kitchens of Malwa and your everyday meals. For SEO and for our customers, this means delivering the absolute highest quality Malwa Namkeen, pure besan sev, and traditional MP snacks without shortcuts.
A Note from Akshansh
I have introduced a lot of my friends to MP Sev using our authentic flavours. When I moved to Bangalore for work, the sev I found there tasted nothing like home—it was generic bhujiya masked as Ratlami or Ujjaini Sev, packed with maida and artificial preservatives.
I started The Malwa Story to solve my own problem: bring the real sev of Ujjain—made the authentic way, with 100% pure besan, original ground spices, and crafted in small batches—to every MP diaspora member living in a metro city. Wherever you go in the world, your favorite sev will be there for you.
— Akshansh Gupta, Founder