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The original Loung Sev by The Malwa Story brings you the authentic taste of MP Sev, made in small batches from our kitchen in Ujjain, Madhya Pradesh, following the traditional recipe. We use no maida, artificial colours, flavours, or preservatives. Our sev is made up of only besan and traditional spices, which give it the right crunch and taste for which the MP sev is known.
Our sev goes well with all meals. Put it on top of your poha or in your sandwich for breakfast. You can use it to make sev tamatar ki sabzi for lunch or just eat it as a side dish with rice or chapati. It goes perfectly with your tea and also as an evening snack when mixed with parmal (puffed rice).
Besan, cotton seed oil (90%), palm oil (10%), salt, red chilli powder, black pepper, haldi (turmeric), heeng (asafoetida), cumin (jeera), ajwain (carom seeds), loung (clove)
This is an underrated type of Sev, but surely a delight for somebody who likes strong and diverse flavours of loung (clove) and heeng (asafoetida). Honestly, you can enjoy it just as a standalone snack because its flavour and aroma are too strong to be just a side dish.
Our sev is crafted using 100% pure besan and authentic spices sourced directly from Madhya Pradesh. We use no palm oil, no artificial colors, and no preservatives. Every batch is made with love to preserve that nostalgic, crunchy taste of Ujjain.
We make three varieties: Ratlami Sev (black pepper and cloves), Garlic Sev (slow-roasted garlic), and Ujjaini Classic (thin and crispy, the traditional Ujjain style). Each follows a distinct regional recipe. Try our Combo Pack to taste all three together.
None. Our sev is made with 100% pure besan (chickpea flour), fresh oil, and spices. No maida, no artificial colours, no preservatives, no flavour enhancers. What you taste is exactly what the recipe has always been.
Unopened, our sev stays fresh for up to 60 days. Once opened, store in an airtight container and consume within 3-4 weeks for best taste. Because we use no preservatives, freshness depends on how well it is sealed after opening.
Yes, we deliver pan-India. Orders are dispatched within 1-2 business days from Ujjain, Madhya Pradesh. Delivery typically takes 3-7 business days. Free delivery is available on qualifying orders — the cart will show applicable shipping at checkout.
