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Loung Sev is the most distinctive variety we make, and usually the one people are surprised to find they like as much as they do. Loung is clove — and that warm, aromatic depth is what you notice from the first bite. The heat is gentler than Ratlami, but the clove adds a character that makes it hard to stop eating. Made in small batches from our kitchen in Ujjain, from besan and traditional spices only. No maida, no artificial colours or preservatives.
It pairs best with things that leave room for the clove to come through. Try it over dal and rice, or alongside a simple kachori where the flavours can meet rather than compete. As a stand-alone snack it is a natural with masala chai — the clove in both tends to agree with each other. If you have mostly had the standard spicy sev, this is the one to try next.
Besan, cotton seed oil (90%), palm oil (10%), salt, red chilli powder, black pepper, haldi (turmeric), heeng (asafoetida), cumin (jeera), ajwain (carom seeds), loung (clove)
This is an underrated type of Sev, but surely a delight for somebody who likes strong and diverse flavours of loung (clove) and heeng (asafoetida). Honestly, you can enjoy it just as a standalone snack because its flavour and aroma are too strong to be just a side dish.
Our sev is crafted using 100% pure besan and authentic spices sourced directly from Madhya Pradesh. We use no palm oil, no artificial colors, and no preservatives. Every batch is made with love to preserve that nostalgic, crunchy taste of Ujjain.
We make three varieties: Ratlami Sev (black pepper and cloves), Garlic Sev (slow-roasted garlic), and Ujjaini Classic (thin and crispy, the traditional Ujjain style). Each follows a distinct regional recipe. Try our Combo Pack to taste all three together.
None. Our sev is made with 100% pure besan (chickpea flour), fresh oil, and spices. No maida, no artificial colours, no preservatives, no flavour enhancers. What you taste is exactly what the recipe has always been.
Unopened, our sev stays fresh for up to 60 days. Once opened, store in an airtight container and consume within 3-4 weeks for best taste. Because we use no preservatives, freshness depends on how well it is sealed after opening.
Yes, we deliver pan-India. Orders are dispatched within 1-2 business days from Ujjain, Madhya Pradesh. Delivery typically takes 3-7 business days. Free delivery is available on qualifying orders — the cart will show applicable shipping at checkout.
